Websites for independent florists
Your own shop online, with your own checkout. Here is what is built in, and a live one you can click through.
WholeCut builds websites for independent flower shops. The shop takes its own orders and its own payments, sends out-of-town orders directly to a florist near the recipient through Floral Concierge, and has pages for the funeral homes, care homes and towns it actually serves. The first one is live at greenvillemiflorist.com, for Greenville Floral in Greenville, Michigan.
What is built in
| Feature | What it does | See it live |
|---|---|---|
| Your own checkout | Customers order and pay the shop directly, on the shop's own site. | Shop |
| Floral Concierge | Flowers sent to another town. The customer pays the shop once, and the shop arranges a florist near the recipient. | Concierge |
| Design for the Moment | A few questions about who the flowers are for and how they should feel. The answers go on the design ticket and travel with a Concierge order. | Design for the Moment |
| Funeral-home pages | A directory of the funeral homes the shop serves, with a page for each one. | Funeral homes |
| Sympathy and recent services | Sympathy guidance, and a list of recent services in the area updated every morning. | Recent services |
| Standing orders | Fresh flowers every two weeks at three price levels. Customers change or cancel from their own account. | Standing orders |
| Occasion pages | Birthday, fall, congratulations, everyday and more, each with a page of its own. | Birthday |
| Delivery and care homes | The towns the shop drives to, and the care homes it delivers to. | Delivery |
| Back office | Orders, deliveries, products, customers, discounts and reports in one place, with a help assistant built in for staff. | Staff only |
Flowers to another town, handled by your shop
Sending flowers to another town is one of the jobs a wire service does for a shop. Floral Concierge does that job on your own site. The customer orders and pays you. Your shop calls a florist near the recipient, or uses that florist's own website, and passes the order across with everything the customer told you about it. You note who took it, and the customer deals with you from start to finish.
Concierge covers the orders your shop sends. Orders that other shops send to you are a separate question, and our guide to wire service options walks through those.
See it live
Greenville Floral, on South Lafayette Street in downtown Greenville, Michigan, runs on a WholeCut website at greenvillemiflorist.com. Click through the shop, the funeral-home pages and Floral Concierge.
Ask about a site for your shop
Tell us where your shop is and we will write back. You can also come to the free monthly class and ask there.
See where your shop actually stands
The Florist Visibility Check looks at your Google profile, your website and whether an AI assistant names you when someone asks for a florist in your town. It is free.
Run the Visibility CheckSources
- Every feature on this page was read from greenvillemiflorist.com on 2026-10-12.
- The $20 Floral Concierge fee is Greenville Floral's own, as its Concierge page states it.